NICHE SITE INCOME A niche site for providing an income is focused on a targetable portion of a market. By definition, then, an online marketer who focuses on a niche market is addressing a need for a product or service that is not being made available by mainstream providers. A niche site may be thought of as targeting a narrowly defined group of potential customers to generate an income. A distinct niche site for income usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment. Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, or monopoly. due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. A niche site may be ignored or discounted by large businesses due to what they are considered to have small potential income; this in turn is part of the process that makes the niche market available to smaller online marketers. The key to capitalizing on a niche site is to find or develop a niche that has customers who are accessible, that is growing fast enough, and that in turn will earn a decent income. Niche site marketing is the process of finding and serving profitable segments and designing custom-made products or services for them. For big companies those market segments are often too small in order to serve them enough income as these market segments often lack economies of scale. Niche site marketers are often reliant on the loyalty business model to maintain a profitable volume of sales. Online niche site marketing is an often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche sites until a desired income level is achieved.